John McLion
Dutch designer | photographer Lion Greveraars (working name John McLion, Eindhoven, The Netherlands, 1967) first had a career in graphic design. As an independent freelancer, he worked at major advertising and communication agencies in the Eindhoven area for clients like NS (Dutch Railways), IAMS / Eukanuba petfood and Philips.
At a certain point, he recognised that most of his time was spent on commercial discussions with sales managers from both agencies and clients. Talks about the position of products in the AH stores. Boring! A career switch in the making. The alternative was photography, but not in the field of his study, which was Advertising and Fashion photography.
His debut as a professional photographer took place with the publication of the photo series "The Meridian of Paris". Later there was creative collaboration with Flemish conceptual artist Valère van Gerreweij, which resulted in his first photo exhibition under the title "Transience", a call against the throw away culture in modern society. Together with Steven Weinberg he worked on a book called "Greenwich, parallels on the Meridian". McLion's photo report from his trip to Ghana was exhibited on various art galleries and the NWO - The Netherlands Organisation for Scientific Research in The Hague. This work was also published in the magazine Leica Fotografie International (LFI).
In 2005 John McLion, together with Paul Boekhout, undertook an extensive trip through Russia by train. McLion's photo's and travel notes from this journey were brought out as a book (Transsiberië & Kamtsjatka) which was later nominated the honorary title of the Best Travel Book 2006 by the Dutch Association of Travel Publishers.
Graphic is key in his photography, either in the sense of geometric (landscapes) or explicit (his nudes, with perceptible influences from photographers as Sanne Sannes and Gerard Fieret). His cityscapes often have parallels with the humorist work of Magnum photographer Elliott Erwitt.
In 2008, he became business partners with Mila and moved to The Hague. She founded Linguakabinet, a translation agency and he started Fotokabinet (The Photo Cabinet). A small gallery, specialised in vintage photographic prints made by master photographers like Helmut Newton, Henri Cartier Bresson en Philippe Halsman. In 2020, after a year of mainly online sales, he decided to close the gallery space and move with his family to a more green and calmer area in National Park 'De Utrechtse Heuvelrug'. This also resulted in the i-vintage.com website, which more or less is an accumulation of all prior activities: Art & Design Online.
Dutch designer | photographer Lion Greveraars (working name John McLion, Eindhoven, The Netherlands, 1967) first had a career in graphic design. As an independent freelancer, he worked at major advertising and communication agencies in the Eindhoven area for clients like NS (Dutch Railways), IAMS / Eukanuba petfood and Philips.
At a certain point, he recognised that most of his time was spent on commercial discussions with sales managers from both agencies and clients. Talks about the position of products in the AH stores. Boring! A career switch in the making. The alternative was photography, but not in the field of his study, which was Advertising and Fashion photography.
His debut as a professional photographer took place with the publication of the photo series "The Meridian of Paris". Later there was creative collaboration with Flemish conceptual artist Valère van Gerreweij, which resulted in his first photo exhibition under the title "Transience", a call against the throw away culture in modern society. Together with Steven Weinberg he worked on a book called "Greenwich, parallels on the Meridian". McLion's photo report from his trip to Ghana was exhibited on various art galleries and the NWO - The Netherlands Organisation for Scientific Research in The Hague. This work was also published in the magazine Leica Fotografie International (LFI).
In 2005 John McLion, together with Paul Boekhout, undertook an extensive trip through Russia by train. McLion's photo's and travel notes from this journey were brought out as a book (Transsiberië & Kamtsjatka) which was later nominated the honorary title of the Best Travel Book 2006 by the Dutch Association of Travel Publishers.
Graphic is key in his photography, either in the sense of geometric (landscapes) or explicit (his nudes, with perceptible influences from photographers as Sanne Sannes and Gerard Fieret). His cityscapes often have parallels with the humorist work of Magnum photographer Elliott Erwitt.
In 2008, he became business partners with Mila and moved to The Hague. She founded Linguakabinet, a translation agency and he started Fotokabinet (The Photo Cabinet). A small gallery, specialised in vintage photographic prints made by master photographers like Helmut Newton, Henri Cartier Bresson en Philippe Halsman. In 2020, after a year of mainly online sales, he decided to close the gallery space and move with his family to a more green and calmer area in National Park 'De Utrechtse Heuvelrug'. This also resulted in the i-vintage.com website, which more or less is an accumulation of all prior activities: Art & Design Online.
John McLion
1967 (Eindhoven, The Netherlands)
Photographer & designer
1967 (Eindhoven, The Netherlands)
Photographer & designer
